Fund raising:

Set up a business plan for the next 12 to 24 months with bi-annual or quarterly sales and cash flow adjustments to meet investors’ expectations.

Analyze the value proposal tested by the first customers, then set up the business plan and adjust fund raising to the needs.

1 Proposition de valeur et positionnement prix, la place de la valeur client dans le pricing d’offres innovantes: le cas des start up technologiques, Frédéric Iselin in Vie & Sciences de l’entreprise  2011 /1 ( N° 187)